Melissa Halling

A First For UK Ticketing As Newly Created Apprenticeship Goes Live

Monday 19 November 2018

In an industry leading collaboration, STAR and the National College Creative industries have developed a new ticketing apprenticeship, with support from The Ticket Factory as the first employer. 

Melissa Halling (21) has been recruited by the leading ticketing company, owned by NEC Group, to undertake the one-year apprenticeship.  Upon successful completion she will be the first recipient of the ‘Apprenticeship Standard in Customer Service Practitioner – Ticketing’.

Based at The Ticket Factory’s offices in Birmingham, the apprenticeship will rotate across various departments including sales, contact centre and Box Office, IT development, marketing and client services – with a further one month spent in the participants preferred area of study. Additional off-the-job training via workshops, the compilation of an online e-portfolio and a final Apprentice Showcase will also form part of the assessment criteria.

The ticketing industry is evolving rapidly as new technologies are developed and adopted. Ticketing employers need trained and qualified people to ensure that they are able to benefit fully from the use of these technologies and provide first class service to all customers and clients.

Richard Howle, Director of Ticketing for The Ticket Factory said: “We are proud to support STAR and the National College Creative with this initiative in welcoming the UK’s first ticketing apprentice to the team.  We operate in a rapidly changing world, where customers demand the best and our team is passionate about driving new ideas and being at the cutting edge of innovation.  Ticketing is a brilliant industry which requires a broad range of skills and expertise and is full of opportunities. We are delighted to welcome Melissa, whose enthusiasm and desire to learn is infectious and we hope that this will be the start of a long and successful career in Ticketing.” 

Jonathan Brown, Chief Executive of STAR added: “Our focus was to create a new apprenticeship that  would lead to a valuable industry qualification, plus one that would add real value to the employer.  Centred on real work competencies demonstrated in a real work environment, the aim is to drive quality and consistency through both on-the-job and off-the-job training.  We hope that this apprenticeship will open doors for many young, talented individuals and support them in forging an exciting career in this fast paced and creative industry.”

The announcement follows the recent addition of the first two UK arena electrical apprentices at the NEC Group Arenas; highlighting the dedication the Group has to people development in live events.


Notes to editors:

About The Ticket Factory
With over 40 years’ experience in the live events industry as one of the UK‘s leading national ticket agents, The Ticket Factory sells over 2.5 million tickets per year for everything from concerts to visitor attractions.  Selling via itswebsite and UK based contact centre - handling more than 500k calls per year - it is the official box office for the NEC Group, and services an impressive client roster.   

For enquiries about The Ticket Factory, please contact the NEC Group Communications Team:
Becky Humphries, PR and Communications Manager, NEC Group on 0121 767 2411 / 07769 238 127 or

About STAR
The Society of Ticket Agents and Retailers is the self-regulatory body for the UK entertainment ticket industry. Its members include ticket agents, arenas, theatres, music venues, producers and promoters throughout London and the UK. Approved as a consumer body for Alternative Dispute Resolution, STAR promotes consumer confidence andexcellent service across the ticketing industry through a strict Code of Practice to which members must adhere. 01904 234737

About National College Creative
The National College Creative Industries was founded by employers, for employers in the creative industries. It's an exciting initiative, designed to fill the current skills gap and ensure future success, by producing a steady flow of suitably qualified new recruits, and specialist training and development for those already working in the creative industries who need to upskill. 020 3675 6750