Consumer Friend provides free, impartial information to help people across the UK understand their consumer rights. Led by experienced Trading Standards professionals, it aims to make consumer law simple, accessible and practical, supporting both consumers and businesses with clear guidance, education and advice. Consumer Friend also promotes inclusive services, recognising that any consumer can be vulnerable depending on their situation, circumstances or the complexity of the marketplace.
We were pleased to welcome Adam Carter from Consumer Friend to STAR's Ticketing Seminar on 9 June 2026. You can watch his presentation here:
Alongside this wider consumer information work, Consumer Friend provides practical, expert-led training and support to help businesses and organisations understand, identify and respond to consumer vulnerability. Drawing on its Trading Standards and consumer law expertise, it helps teams communicate more effectively, design more inclusive services, reduce avoidable complaints, and give customers the right information at the right time so they can make informed choices.
Online training is available to businesses covering the following topics:
- Advanced consumer law, a deeper dive into consumer law for senior staff and decision makers, helping them handle more complex cases, assess risk, and apply the law with confidence.
- AI generated complaints, practical training on how AI is changing complaint writing, what that means for businesses, and how to respond fairly, consistently, and effectively.
- Complaint handling and customer service, a practical course on resolving complaints well, improving communication, and turning difficult customer interactions into better outcomes.
- Consumer rights, a clear introduction to the key consumer rights and responsibilities that affect everyday transactions, with practical examples that bring the law to life.
- Consumer vulnerability, training to help teams recognise when a consumer may need more support and respond in a fair, compassionate, and practical way.
- Data protection, a straightforward guide to handling personal data properly, understanding legal duties, and reducing data protection risk in day to day work.
- Equalities Act, a practical course on the Equality Act 2010, helping organisations understand their duties, make reasonable adjustments, and deliver fairer services.
- Inclusive service provision, training focused on designing and delivering services that are easier to access, understand, and use for a wider range of consumers.
- Neuro-Inclusion, a practical look at how to better support neurodiverse consumers through clearer communication, better design, and more inclusive ways of working.
- Pricing and advertising compliance, a course that helps teams understand the rules around pricing, promotions, and advertising so they can communicate clearly and stay compliant.
For more information on these sessions, including availability and costs, contact info@consumerfriend.org.uk
