Consumer Launch of STAR Kitemark
14 October 2011
Industry kitemark launched as unscrupulous ticket
fraudsters prey on Brits
Did you know that one in 10 people in the UK have been affected
by ticket fraud?
It's a staggering number isn't it? The figure was revealed
during research carried out by STAR, the Society of Ticket
Agencies and Retailers.
In an attempt to combat the crime, STAR has launched a new
industry kitemark that will be displayed by reputable ticket
The research also revealed that one of the reasons the number of
victims is worryingly high is that ticket buyers seem unaware
of what measures they can take to protect themselves.
And people splashing out to see their favourite performers are
often putting themselves at risk - one in 10 say they would
buy from a website if it "looks genuine", and another 10
per cent stated that they have never even considered checking
the ticket outlet's authenticity. It is estimated that the
cost of online ticket fraud alone is a staggering £168million a
Ticket outlets that adhere to STAR's code of conduct, and are
authorised to sell tickets by event organisers, will carry the
instantly recognisable kitemark. It should help to bring
about a crackdown on ticket fraudsters who claim more than
half a million British victims every year. The consequences of
buying a fraudulent ticket can be devastating for the buyer
and there is usually nowhere to turn to when things go
"By introducing a ticketing industry kitemark, much like the
trusted ABTA symbol consumers see when they book with
reputable holiday companies, we can give the buyerconfidence that
they are getting the genuine article," Jonathan added.
STAR was formed in 1997 to establish industry standards and
offer advice to the publicabout buying genuine tickets safely.